Are you looking for interesting ideas to engage a new audience and grow your business? Congratulations! They’re right in front of you. Yes, these are giveaways — social media contests that, with a minimal budget, help expand your customer base and strengthen connections with your audience. In a previous article…

Everyone loves discounts, fail-proof promotions, prizes, and gifts. Why not take advantage of this? Marketers thought so and came up with giveaways that allow businesses to promote their brand and attract new customers. …

Imagine your products or services becoming well-known with tens, thousands, and even hundreds of users in a few seconds. It is just your brand name happens to “accidentally” on screens, making its way through competitors and information noise. …

Content marketing is more than filling a website or blog. Despite the form, content always addresses audiences. The audience, in its turn, perceives, reacts, shares what they’ve seen, and converts. Here lies the potential your business needs for further growth. Successful content must be constantly updated and adapted to the…

According to Gartner’s forecasts, by the end of 2023, 39% of knowledge workers worldwide will be working in a hybrid mode. Due to COVID-19, the combination of remote and in-office work has become the new norm for employees, as it allows for more flexibility and productivity. …

A/B testing is one of the most essential tools for helping companies optimize their web resources and maximize conversion. To conduct it effectively, you need to choose practical tools, which I will continue to introduce to you. This article completes my series on A/B testing. …

Website optimization is an endless process. For it to be successful and for you to get the desired results [increased conversion, sales growth, etc.], you need to conduct A/B testing, which I wrote about in my previous article. …

Modern business is forced to act in a highly competitive environment with constantly changing customer preferences. It cannot but directly affect conversion and the final choice of buyers of specific solutions. That’s why brands have to apply practical marketing tools that will help with making well-grounded decisions. Research of user…

Year by year, I hear the exact phrase: “SEO is dead, this channel will soon cease to exist”. However, this channel is still in demand and offers plenty of opportunities to the business. …