We all experience emotions — from happiness and joy to fury and frustration. And sometimes in our brain, strong feelings go alongside the events relating to them. Does it ring a bell? It is called emotional memory, and we all come across this phenomenon. However, how does it relate to…

Every project has a certain goal and tasks, as well as terms and resources to realize them. Successful project realization involves numerous stages: create a team based on employees’ skills, forecast results, set deadlines with control points, and many more. Can it all be possible without an organized system? …

The business works like a well-oiled machine only if every process is correctly calculated and organized. Marketing goal achievement depends on the company’s workflow. Use a complex of marketing management tasks to successfully implement your promotion strategy. Why Do We Need Marketing Management

Internet advertising has already become a regular thing. It crops up in various formats on every platform daily and saves advertisers huge money. According to Statista, in 2027, the income from advertising will reach $1 trillion of billions. However, every coin has two sides: there exist problems with monitoring additional…

Large companies and corporations are actively introducing blockchain in their business processes. According to Blockdata, 81 of 100 public companies use this technology worldwide. However, small business is still skeptical of Blockchain and is reluctant to integrate it. Some believe that blockchain can be applied only to large-scale projects and…

Every generation has its own values that dictate the requirement for advertisement, emailing, content, and other marketing tools. Why is it relevant for the business? Because only the one who is skilled, can, and wants to adjust to circumstances can survive. Carlos Slim said: “Business requires flexibility”. A new generation…

When it is time for building communication with customers, the most essential thing for businesses is to understand who they are and what they are driven by when purchasing and interacting with a company. There are lots of criteria for audience segmentation, such as age, sex, location, interests, etc. But…

Regular customers are the three pillars of every business. They influence numerous business processes, thus affecting general metrics. For example, according to Review 42, the increase in the number of regular clients by just 5% results in a 25% growth in income.

Business is actively using digital tools to promote goods and services. According to Smallbizgenius, 75% of B2B customers are driven by social networks when making decisions on purchasing. As for salesmen, 70% of them claim to use social selling tools for lead generation. So, if you have not faced this…