Large companies and corporations are actively introducing blockchain in their business processes. According to Blockdata, 81 of 100 public companies use this technology worldwide. However, small business is still skeptical of Blockchain and is reluctant to integrate it. Some believe that blockchain can be applied only to large-scale projects and…

Every generation has its own values that dictate the requirement for advertisement, emailing, content, and other marketing tools. Why is it relevant for the business? Because only the one who is skilled, can, and wants to adjust to circumstances can survive. Carlos Slim said: “Business requires flexibility”. A new generation…

When it is time for building communication with customers, the most essential thing for businesses is to understand who they are and what they are driven by when purchasing and interacting with a company. There are lots of criteria for audience segmentation, such as age, sex, location, interests, etc. But…

Regular customers are the three pillars of every business. They influence numerous business processes, thus affecting general metrics. For example, according to Review 42, the increase in the number of regular clients by just 5% results in a 25% growth in income.

Business is actively using digital tools to promote goods and services. According to Smallbizgenius, 75% of B2B customers are driven by social networks when making decisions on purchasing. As for salesmen, 70% of them claim to use social selling tools for lead generation. So, if you have not faced this…

Virtual marketing allows running a business alongside communicating with customers or business partners with the help of digital technology and instruments. This kind of online promotion is actively used and gaining more popularity. Consider a famous quote by Bill Gates, “If your business is not on the Internet, then your…

According to the Harvard Business School, companies launch around 30,000 new products every year. 95% of them pass unnoticed. They fail because of their choice of assumptive management style. And this is what pragmatic marketing is called to change. Pragmatic marketing is an approach focused on achieving results, relying on…

The use of any channel for marketing communication involves the strategy of implementation and realization to increase the chances of achieving goals. And video marketing is not an exception. …

Internet marketing offers lots of options for promotion. And the use of video content is one of them. According to WordSteam research, people watch an average of 16 hours of online video per week, which is a 52% increase in the last two years. …