A/B testing is one of the most essential tools for helping companies optimize their web resources and maximize conversion. To conduct it effectively, you need to choose practical tools, which I will continue to introduce to you. This article completes my series on A/B testing. You can find information about…

Website optimization is an endless process. For it to be successful and for you to get the desired results [increased conversion, sales growth, etc.], you need to conduct A/B testing, which I wrote about in my previous article. …

Modern business is forced to act in a highly competitive environment with constantly changing customer preferences. It cannot but directly affect conversion and the final choice of buyers of specific solutions. That’s why brands have to apply practical marketing tools that will help with making well-grounded decisions. Research of user…

Year by year, I hear the exact phrase: “SEO is dead, this channel will soon cease to exist”. However, this channel is still in demand and offers plenty of opportunities to the business. …

Today, video content rules the roost, and TikTok has become a real giant among other social networks. In the previous article, I told you that this platform is not just a platform for creativity and entertainment. It is a powerful tool for achieving specific marketing goals. In this article, I’ll…

According to Business of Apps, in 2022, there were 1.4 billion active TikTok users monthly. By the end of 2023, the number is expected to hit 1.8 billion! Considering the highest level of engagement on this social network, there are incredible opportunities for brands to conquer new audiences. And most…

To small and medium-sized business owners, it is important to stay up-to-date with the latest growth strategies to remain competitive and thrive. Growth Hacking has proven its effectiveness across various industries: More than 2/3 of respondents in the GrowthHackers survey confirmed that they increased their revenues through the implementation of…

According to Systems theory, “every system must be in the state of systematic realization”. Translated into entrepreneurial language, a company’s stagnation is more dangerous than recession, since the halt mostly leads to death. Even for small businesses, stable development is a fundamental condition of surviving in competitive and constantly changing…

AI is actively penetrating into all spheres of our lives, including business processes. One of the fields where AI can play a key role is improvements to customer interactions through customer relationship management (CRM). Neural network implementation can greatly simplify workflow and make it more efficient. What to begin with…