No business wants its product to get outdated, like cassettes or typewriters. Time sets its tendencies. To keep up, you need to understand the stage your goods should be enhanced at, edit your advertising campaigns, or stimulate sales. …

Sooner or later, every thriving business wants to introduce its new business in the market. According to Clay Christensen, a professor at Harvard Business School, companies issue around 30,000 products annually. At the same time, the number of failed realizations is 95%. Why? In pursuit of an ideal product, everyone…

Software as a service, a model of development and distribution of software, is only gaining momentum every year. According to Statista, while in 2020 the SaaS market was estimated at $120.7 billion, in 2023 the number reached $195.21 billion. Based on the given data, no decline in demand is expected. …

Customer support is an endless process you can never be perfect at. Preferences are changing, evolving, getting more complicated, and interacting with the market environment. It may even seem that all needs and interests of a customer are considered. And then, at one moment, everything turns upside down. Therefore, it…

Every day is full of heated debates about the capabilities of ChatGPT and the evident advantages it may soon offer. Many identify the technology with the new world turn, predicting incredible changes in all spheres. But what do we get if we spot forecasting and look at what we have…

For several months in a row, news, life hacks, and insights on ChatGPT have been flooding news feeds, social networks, and chat platforms like Reddit and Quora. The neural network breaks all records of popularity: according to Business of Apps, ChatGPT gathered 100 million active users in the two first…

Emotions are a part of us we cannot deprive of. They form our attitude to certain things, motivate to act and make decisions. And your customers are no exception. They are the same people, who enjoy listening to and sharing captivating storytelling or funny brand video. …

We all experience emotions — from happiness and joy to fury and frustration. And sometimes in our brain, strong feelings go alongside the events relating to them. Does it ring a bell? It is called emotional memory, and we all come across this phenomenon. However, how does it relate to…

Every project has a certain goal and tasks, as well as terms and resources to realize them. Successful project realization involves numerous stages: create a team based on employees’ skills, forecast results, set deadlines with control points, and many more. Can it all be possible without an organized system? …